2023-2024 Academic Catalog

Dec 07, 2025

2023-2024 Academic Catalog [ARCHIVED CATALOG]

MSC 3050 - Social Media and Marketing Communication

Social media has rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media has directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media is effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.

Formerly MSPC 3050

Anticipated Terms Offered: Varied