2023-2024 Academic Catalog 
    
    Dec 07, 2025  
HELP
2023-2024 Academic Catalog [ARCHIVED CATALOG]

MKT 5488 - Digital and Social Media Marketing

The advancement of the internet and digital marketing has changed how consumers and organizations interact with one another via social media. This course will provide an operational foundation on how organizations are leveraging social media marketing with their consumers, in regard to content marketing, content creation and influencer marketing.

The course will also provide a macro-overview of SEO, display, mobile, affiliate, GEO targeting and data analytics. Students will gain practical, hands-on experience by using techniques discussed in class to solve current challenges that organizations are facing today. Case studies, group projects, student participation are a large aspect of this class. 

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Periodically
Catalog Navigation
  Catalog Home
  Academic Calendar
  About Clark
  Accreditation
  Tuition and Financial Aid
  Admissions Requirements
  Programs of Study
  Courses
  Undergraduate Academic Options & Support
  Graduate Academics and Information
  Academic Policies
  Student Resources
  Facilities
  President, Leadership, and The Board of Trustees