2026-2027 Academic Catalog 
    
    May 05, 2026  
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2026-2027 Academic Catalog

MKT 230 - Principles of Marketing

The main objective of this course is to introduce the basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, services marketing, international marketing, marketing planning, and the role of marketing in society. The course also focuses on how the information technology is impacting the field of marketing.

Prerequisites: MGMT 100  

Anticipated Terms Offered: Offered every year
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