2012-2013 Academic Catalog 
    
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2012-2013 Academic Catalog [ARCHIVED CATALOG]

COMM 252 - Cultural Discourses of Advertising

Type of Course: Seminar
Focuses on the ways in which discourse elements in advertising draw upon, circulate, and create new cultural codes. Patterns and codes of “discourse imaging” that structure ads are explored in the context of verbal and visual properties, intertextualities, and ideology. Through the perspective of Critical Discourse Analysis, emphasis is given to the relationship of advertising discourse to larger cultural discourses and their consequences. For undergraduate English majors, this course satisfies the Theory or Criticism (D) requirement.

Prerequisites: COMM 101 .
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