2012-2013 Academic Catalog 
    
    May 10, 2024  
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2012-2013 Academic Catalog [ARCHIVED CATALOG]

MKT 4402 - Marketing Strategy and Simulation

This course utilizes a computer simulation to provide direct, hands-on experience in managing a business. Students apply concepts and strategies learned in prior marketing course work to a practical, real-world environment. Students will come to appreciate the importance and value of marketing as the primary competitive tool and will gain direct exposure to the opportunities, challenges, problems and decisions involved in market-driven management. They will also learn the importance of making trade-offs in finding the optimal combination of marketing mix elements (and product/inventory decisions) necessary to run a successful business enterprise. Experiential learning from the competitive game may be supplemented by case discussions and readings on competitive marketing strategy development.

Prerequisites: Waiver in Marketing.
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