2017-2018 Academic Catalog

Nov 28, 2024

2017-2018 Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

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Marketing Overview

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects.

Minor Requiremennts

The Marketing minor requires the completion of six courses. All courses must be completed for a letter grade.

Three Required Courses

Three Electives

Along with the three required courses, students must complete three elective courses in Marketing.

Marketing Courses

Program Faculty

Barbara Bigelow, Ph.D.
Lin Boldt, Ph.D.
Mary-Ellen Boyle, Ph.D.
David Correll, Ph.D.
Keith Coulter, Ph.D.
Dileep Dhavale, Ph.D., C.P.A.
John Dobson, Ph.D.
Priscilla Elsass, Ph.D.
Deanna Foster, M.B.A., Ed.D. Candidate
Donna Gallo, Ph.D.
Laura Graves, Ph.D.
Pankush Kalgotra, Ph.D. Candidate
Zhen Liu, Ph.D.
Thomas Murphy, M.B.A.
Steve Ng, M.B.A.
Will O’Brien, J.D., M.B.A.
Inshik Seol, Ph.D.
Richard Spurgin, Ph.D.
Zhenyang Tang, Ph.D.
Zhihong Wang, Ph.D.
Kyunghee Yoon, Ph.D.
Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.

For a full list of faculty, including visiting and adjunct professors, please see the Faculty page on GSOM’s website.