2018-2019 Academic Catalog

Dec 11, 2024

2018-2019 Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

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Marketing Overview

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects.

Minor Requiremennts

The Marketing minor is only open to Non-Management majors.

The Marketing minor requires the completion of six courses. All courses must be completed for a letter grade.

Three Required Courses

Three Electives

Along with the three required courses, students must complete three elective courses in Marketing.

Marketing Courses

Program Faculty

Barbara Bigelow, Ph.D.
Mary-Ellen Boyle, Ph.D.
Keith Coulter, Ph.D.
Dileep Dhavale, Ph.D., C.P.A.
John Dobson, Ph.D.
Priscilla Elsass, Ph.D.
Donna Gallo, Ph.D.
Laura Graves, Ph.D.
Pankush Kalgotra, Ph.D.
Thomas Murphy, M.B.A.
Steve Ng, M.B.A.
Will O’Brien, J.D., M.B.A.
Xia Pan, Ph.D.
Sitikantha Parida, Ph.D.
Inshik Seol, Ph.D.
Richard Spurgin, Ph.D.
Zhenyang Tang, Ph.D.
Zhihong Wang, Ph.D.
Jing Zhang, Ph.D.
Xiao Zhong, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.

For a full list of faculty, including visiting and adjunct professors, please see the Faculty page on GSOM’s website.