Marketing Minor

Marketing Overview

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate  and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing major and minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects. 

Minor Requiremennts

The Marketing minor is only open to Non-Management majors. Management majors interested in exploring the field of marketing in more depth may choose to complete the marketing track in the Management major.

The Marketing minor requires the completion of six units of coursework. All courses must be completed for a letter grade.

Marketing Courses

• MGMT 100 - The Art and Science of Management
• BCOM 170 - Managerial Communications
• MKT 230 - Marketing Management
• MKT 231 - Marketing Research
• MKT 234 - Consumer Behavior
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing
• ENT 202 - Entrepreneurial Marketing and Communications
• ENT 211 - Creating a Movement
• ENT 212 - Marketing to You

Program Faculty