Public Relations, CERT

Overview

The field of public relations is evolving at an unprecedented pace and there are growing opportunities for experienced professionals to lead and successfully navigate their organizations through these changes. A certificate in Public Relations prepares graduate students with the actionable skills and strategies needed to lead all aspects of strategic communications in today’s global marketplace.   With a focus on storytelling, branding and managing internal and external stakeholders whether it is a new innovation or managing a crisis, this concentration will equip students with the necessary skills and tools to make a positive impact in their workplace.  

Learning Outcomes

• Development of skills in crafting, planning, budgeting, and executing a comprehensive public relations campaign.
• Ability to articulate the intersection of public relations, media relations, crisis communication and strategic communications.
• Demonstrate the contribution of public relations practitioners in contemporary society.
• Utilization of  tools and techniques in managing stake holder expectations.
• Ability to apply  persuasion techniques to reach various audiences.
• Demonstrate the ethical and legal aspect of the practice of public relations.
• Ability to develop a strategic public relations campaign to achieve specific goals and objectives.
• Master the art of storytelling a unique public relations technique. 

Certificate in Public Relations Requirements

The Public Relations certificate is a three course stackable credential to the MSC degree.  The certificate can be completed online or through a hybrid model.   

Please choose 3 of the following courses:

MSPC 3114 - Crisis Communication  

MSPC 3217 - PR in the Digital Age  

MSPC 3218 - Brand Journalism  

MSPC 3220 - Communication Practicum  

MSPC 3226 - The Art of Stakeholder Management