Marketing Major

Marketing Overview

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate  and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing major and minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects. 

Major Requirements

The Marketing major requires 12 courses, and has ECON010 as a program prerequisite or corequisite. Students are encouraged to take ECON010 in their first year if they plan on pursuing the Marketing major. All courses must be completed for a letter grade in the Marketing major. 

Students cannot pursue a dual major in Marketing and Management. Students interested in combining those two areas of study may complete the Management major with the Marketing track, or the Marketing major with a Management minor.

• Program Pre/Corequisite

• ECON 010 - Economics and the World Economy

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  Required Business Core Courses

• MGMT 100 - The Art and Science of Management
• ACCT 101 - Principles of Accounting
• BAN 104 - Introduction to Management Information Systems
• QBUS 110 - Quantitative Methods for Managers
• MGMT 210 - Management and Behavioral Principles
• MKT 230 - Marketing Management
• FIN 240 - Corporate Finance

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  3 Required Marketing Electives

• MKT 231 - Marketing Research
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing

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  Choose 1 unit of additional electives

• BCOM 170 - Managerial Communications
• MKT 234 - Consumer Behavior
• ENT 202 - Entrepreneurial Marketing and Communications
• ENT 211 - Creating a Movement
• ENT 212 - Marketing to You

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  Required Capstone Course

• MGMT 260 - Applying the Art and Science of Management (Capstone)

Program Faculty

Marketing Courses

• MGMT 100 - The Art and Science of Management
• BCOM 170 - Managerial Communications
• MKT 230 - Marketing Management
• MKT 231 - Marketing Research
• MKT 234 - Consumer Behavior
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing
• ENT 202 - Entrepreneurial Marketing and Communications
• ENT 211 - Creating a Movement
• ENT 212 - Marketing to You

Management Courses

Courses offered within the last three academic years

• MGMT 100 - The Art and Science of Management
• ACCT 101 - Principles of Accounting
• BAN 104 - Introduction to Management Information Systems
• QBUS 110 - Quantitative Methods for Managers
• BCOM 170 - Managerial Communications
• ACCT 203 - Management Accounting
• MGMT 210 - Management and Behavioral Principles
• MGMT 223 - Sports Management
• MGMT 225 - Human Resource Management
• MKT 230 - Marketing Management
• MKT 231 - Marketing Research
• MKT 234 - Consumer Behavior
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing
• FIN 240 - Corporate Finance
• QBUS 250 - Operations Management
• MGMT 260 - Applying the Art and Science of Management (Capstone)
• BLAW 262 - Business Ethics and Law
• MGMT 296 - Special Topics in Management
• MGMT 298 - Internship
• MGMT 299 - Directed Study