2022-2023 Academic Catalog 
    Mar 29, 2023  
2022-2023 Academic Catalog

Marketing Minor

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Marketing Overview

Marketing is a highly dynamic and creative field. Clark’s major in marketing aims to equip students with relevant skills necessary for today’s highly completive market. The marketing major focuses on topics such as strategic planning, consumer psychology, effective communication, branding (and personal branding), digital technology, social networking, sustainable business practices, and data-driven decision making.

The marketing major includes courses that provide students with hands on marketing planning experiences and experiential projects and connect them with businesses and marketing experts. The marketing major nurtures innovative and socially responsible entrepreneurs and industry leaders and prepares students for success in a wide range of careers such as (but not limited to) advertising, digital marketing, social media marketing, strategic marketing, neuromarketing, public relations, market research, and sales.

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

Minor Requiremennts

The Marketing minor requires the completion of six units of coursework. All courses must be completed for a letter grade.

Three Electives

Along with the three required courses, students must complete three units of elective courses in Marketing.

Program Faculty

Program Faculty

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D. 

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.

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