Marketing Minor

Marketing Overview

Marketing is a highly dynamic and creative field. Clark’s major in marketing aims to equip students with relevant skills necessary for today’s highly completive market. The marketing major focuses on topics such as strategic planning, consumer psychology, effective communication, branding (and personal branding), digital technology, social networking, sustainable business practices, and data-driven decision making.

The marketing major includes courses that provide students with hands on marketing planning experiences and experiential projects and connect them with businesses and marketing experts. The marketing major nurtures innovative and socially responsible entrepreneurs and industry leaders and prepares students for success in a wide range of careers such as (but not limited to) advertising, digital marketing, social media marketing, strategic marketing, neuromarketing, public relations, market research, and sales.

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

Minor Requiremennts

The Marketing minor requires the completion of six units of coursework. All courses must be completed for a letter grade.

Marketing Courses

• MGMT 100 - The Art and Science of Management
• BCOM 170 - Managerial Communications
• MKT 230 - Marketing Management
• MKT 231 - Marketing Research
• MKT 234 - Consumer Behavior
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing
• MKT 298 - Internship
• ENT 202 - Entrepreneurial Marketing and Communications
• ENT 211 - Creating a Movement
• ENT 212 - Marketing to You

Program Faculty