2022-2023 Academic Catalog

Apr 19, 2024

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2022-2023 Academic Catalog [ARCHIVED CATALOG]

Marketing, MSMK

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Overview

The M.S. in Marketing is perfect for the aspiring marketing leader. A fit with nearly any undergraduate degree, the MSMK will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.

Graduate Program

The M.S. in Marketing is a 10 unit degree program.

The program requires 6 core courses and 4 units of electives.

Completion of an internship related to the field of study is also required for the MSMK degree. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.

Graduate Program Requirements

The following 6 units of core courses are required for the MS in Marketing program.

Electives

The M.S. in Marketing also requires 4 units of elective coursework. Students choose from the following elective options:

Program Faculty

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D.

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.