2022-2023 Academic Catalog

Apr 19, 2024

2022-2023 Academic Catalog [ARCHIVED CATALOG]

Marketing Analytics, MSMKA

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Overview

The M.S. in Marketing Analytics will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the tools to collect, evaluate, and interpret marketing data, as well as how to effectively share results.

Graduate Program Requirements

The M.S. in Marketing Analytics requires 10 units of coursework.

Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.Visit a member of the Stevenish Career Management Center for more information.

The following 7 units of core courses are required for the MS in Marketing Analytics program:

Electives

The M.S. in Marketing Analytics also requires 3 units of elective coursework. Students choose from the following elective options:

Program Faculty

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D.

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.