2022-2023 Academic Catalog 
    
    Aug 09, 2022  
2022-2023 Academic Catalog

Marketing Major


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Marketing Overview


Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate  and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing major and minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects. 

Major Requirements


The Marketing major requires 12 courses, and has ECON010 as a program prerequisite or corequisite. Students are encouraged to take ECON010 in their first year if they plan on pursuing the Marketing major. All courses must be completed for a letter grade in the Marketing major. 

Students interested in combining the Marketing major with another program of study in the School of Management can minor in that subject (Entrepreneurship, Finance and Management). A dual major between two majors in the School of Management is not an option.

Students must have a minimum 2.0 overall grade-point average to declare marketing as a major. Students must take courses in the marketing major for letter grades. A minimum of 2.0 cumulative grade-point average in the major courses is required for graduation.

Program Faculty


Program Faculty


Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D. 

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty


Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
 

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.

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