2022-2023 Academic Catalog 
    
    Apr 12, 2024  
2022-2023 Academic Catalog [ARCHIVED CATALOG]

Marketing Major


Return to {$returnto_text} Return to: Programs of Study

Marketing Overview


Marketing is a highly dynamic and creative field. Clark’s major in marketing aims to equip students with relevant skills necessary for today’s highly completive market. The marketing major focuses on topics such as strategic planning, consumer psychology, effective communication, branding (and personal branding), digital technology, social networking, sustainable business practices, and data-driven decision making.

The marketing major includes courses that provide students with hands on marketing planning experiences and experiential projects and connect them with businesses and marketing experts. The marketing major nurtures innovative and socially responsible entrepreneurs and industry leaders and prepares students for success in a wide range of careers such as (but not limited to) advertising, digital marketing, social media marketing, strategic marketing, neuromarketing, public relations, market research, and sales.

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

Major Requirements


The Marketing major requires 12 courses, and has ECON010 as a program prerequisite or corequisite. Students are encouraged to take ECON010 in their first year if they plan on pursuing the Marketing major. All courses must be completed for a letter grade in the Marketing major. 

Students interested in combining the Marketing major with another program of study in the School of Management can minor in that subject (Entrepreneurship, Finance and Management). A dual major between two majors in the School of Management is not an option.

Students must have a minimum 2.0 overall grade-point average to declare marketing as a major. Students must take courses in the marketing major for letter grades. A minimum of 2.0 cumulative grade-point average in the major courses is required for graduation.

Program Faculty


Program Faculty


Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D. 

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty


Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
 

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.

Return to {$returnto_text} Return to: Programs of Study