Marketing Analytics, MSMKA

Overview

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.

Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.

Graduate Program Requirements

The M.S. in Marketing Analytics requires 10 units of coursework.

Completion of a graduate internship or experiential learning requirement is required for all full-time students in this program.  This is an additional requirement and is not for course credit.  There are several options available for students to complete this requirement.  It may also be possible to waive this requirement if students have 3+ years of professional business work experience related to their field of study; for details contact a member of the Stevenish Career Management Center for more information.

The following 7 units of core courses are required for the MS in Marketing Analytics program:

• BAN 4500 - Information Systems for Analytics
• BAN 4550 - Analytics Programming
• MKT 4400 - Marketing Management
• MKT 5401 - Marketing Research and Analysis
• MKT 5488 - Social Media Marketing
• MKT 5495 - Digital Marketing Analytics
• STAT 4450 - Managerial Statistics

Program Faculty