Public Relations, CERT

Overview

The field of public relations evolves at an unprecedented pace with growing opportunities for experienced professionals to lead and successfully help their organizations navigate through these changes. A certificate in Public Relations prepares graduate students with actionable skills and strategies needed to lead strategic communications in the global marketplace.   With a focus on storytelling, branding and managing internal and external stakeholders whether it is a new innovation or managing a crisis, this certificate equips students with the necessary skills and tools to make a positive impact in their workplace.  

Learning Outcomes

• Develop and practice skills in crafting, planning, budgeting, and executing a comprehensive public relations campaign.
• Explain the intersection of public relations, media relations, crisis communication and strategic communications.
• Demonstrate the contribution of public relations practitioners in contemporary society.
• Apply tools and techniques in managing stakeholder expectations.
• Apply persuasion techniques to reach various audiences.
• Demonstrate the ethical and legal aspect of the practice of public relations.
• Develop a strategic public relations campaign to achieve specific goals and objectives.
• Articulate the importance of and practice the art of storytelling. 

Certificate in Public Relations Requirements

The Public Relations certificate is a three-course stackable credential to the Master of Science in Communication degree.  

Complete three of the following courses:

MSC 3114 - Crisis Communication  

MSC 3217 - PR in the Digital Age  

MSC 3218 - Brand Journalism  

MSC 3220 - Effective Communications  

MSC 3226 - The Art of Stakeholder Management