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Nov 05, 2024
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2024-2025 Academic Catalog
Public Relations, CERT
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Overview
The field of public relations evolves at an unprecedented pace with growing opportunities for experienced professionals to lead and successfully help their organizations navigate through these changes. A certificate in Public Relations prepares graduate students with actionable skills and strategies needed to lead strategic communications in the global marketplace. With a focus on storytelling, branding and managing internal and external stakeholders whether it is a new innovation or managing a crisis, this certificate equips students with the necessary skills and tools to make a positive impact in their workplace.
Learning Outcomes
- Develop and practice skills in crafting, planning, budgeting, and executing a comprehensive public relations campaign.
- Explain the intersection of public relations, media relations, crisis communication and strategic communications.
- Demonstrate the contribution of public relations practitioners in contemporary society.
- Apply tools and techniques in managing stakeholder expectations.
- Apply persuasion techniques to reach various audiences.
- Demonstrate the ethical and legal aspect of the practice of public relations.
- Develop a strategic public relations campaign to achieve specific goals and objectives.
- Articulate the importance of and practice the art of storytelling.
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