Marketing Major

Marketing Overview

Marketing is a highly dynamic and creative field. Clark’s major in marketing aims to equip students with relevant skills necessary for today’s highly completive market. The marketing major focuses on topics such as strategic planning, consumer psychology, effective communication, branding (and personal branding), digital technology, social networking, sustainable business practices, and data-driven decision making.

The undergraduate marketing programs at Clark include courses that provide students with hands on marketing planning experiences and experiential projects and connect them with businesses and marketing experts. The marketing major and minor nurture innovative and socially responsible entrepreneurs and industry leaders and prepares students for success in a wide range of careers such as (but not limited to) advertising, digital marketing, social media marketing, strategic marketing, neuromarketing, public relations, market research, and sales.

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

Major Requirements

The Marketing major requires 12 courses and has ECON010 as a program prerequisite or corequisite. Students are encouraged to take ECON010 in their first year if they plan on pursuing a Marketing major. All courses must be completed for a letter grade in the Marketing major. 

Students interested in combining the Marketing major with another program of study in the School of Business can minor in that subject (Entrepreneurship, Finance, and Management). A dual major between two majors in the School of Business is not an option.

Students must take all courses in the marketing major for a letter grade (except MKT298). A minimum of 2.0 cumulative grade-point average in the major courses is required for graduation.

• Program Pre/Corequisite

• ECON 010 - Economics and the World Economy

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  Required Business Core Courses

• MGMT 100 - The Art and Science of Management
• ACCT 101 - Principles of Accounting
• BAN 104 - Introduction to Management Information Systems
• QBUS 110 - Quantitative Methods for Managers
• FIN 142 - Principles of Finance
• MGMT 210 - Management and Behavioral Principles
• MKT 230 - Marketing Management

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  3 Required Marketing Electives

• MKT 231 - Marketing Research
• MKT 237 - Branding Concepts and Principles
• MKT 238 - Digital Marketing

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  Choose 1 unit of additional electives

• BCOM 170 - Managerial Communications
• GGRA 130 - Web Design
• GGRA 170 - UI/UX Design 1
• MKT 298 - Internship
• ENT 202 - Entrepreneurial Marketing and Communications
• ENT 211 - Creating a Movement

• AND

• ENT 212 - Marketing to You

• ENT211 & ENT212 are 0.5 unit courses. Students must take both to meet the one elective requirement

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  Required Capstone Course

• MGMT 260 - Applying the Art and Science of Management (Capstone)

Honors

Marketing majors with outstanding academic records (a cumulative GPA of at least 3.7) may apply to pursue departmental honors. To receive departmental honors, a student must successfully complete an applied honors research project. Prospective candidates for honors are invited to apply to complete honors research in the spring of their junior year, and only selected students will be given permission to take the honors course, MKT 297  , during their senior year. The honors course is a 1 unit/one-semester course and is taken in addition to all other major requirements.  Students completing departmental honors must present to the department faculty and present a poster at Clark Fest as part of their requirements.

Program Faculty