Business Analytics and Applied AI Major

School of Business Overview

Undergraduate Program

Clark’s tradition of challenging convention and changing the world is evident in our undergraduate business programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Studying management at Clark exposes you to all functional areas of business, while teaching you the critical thinking and communication skills that are essential in a liberal arts environment and vital to the success of today’s managers. The undergraduate and graduate business programs are accredited by the AACSB-International - The Association to Advance Collegiate Schools of Business.

Major Requirements

The Business Analytics and Applied AI major will equip students with the ability to collect, process, analyze, and communicate data- and AI-driven insights that inform business decision-making. The program is designed to provide rigorous training in programming, statistics, data wrangling, visualization, machine learning, and artificial intelligence, while also embedding these skills in real-world business contexts such as marketing, finance, accounting, and operations.

Students in this major will learn the following skills:

• Foundation in all critical areas of business (accounting, finance, marketing, and management)
• Programming in Python and R
• Database management with SQL
• Statistical methods (regression, time-series, causal inference)
• Machine learning and applied AI
• Data visualization and dashboards
• Communicating data-driven insights to support managerial decisions

14 courses are required for the major

Program Faculty