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Clark University Home > Academic Catalog

Clark University    
  Dec 18, 2017
2015-2016 Academic Catalog [ARCHIVED CATALOG]

MKT 5402 - Consumer and Individual Buyer Behavior

Understanding consumer behavior is essential to defining and maintaining a market. This course examines the purchasing behavior of individuals and groups. Topics include: complex decision-making models, buying habits, attitude theory and the buying behavior of organizations.

Open to MBA students only.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Varies