2020-2021 Academic Catalog 
    
    Jan 23, 2021  
2020-2021 Academic Catalog

MKT 5488 - Digital and Social Media Marketing


The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled.

 

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Periodically