2019-2020 Academic Catalog 
    
    Mar 28, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

ENT 202 - Entrepreneurial Marketing and Communications


The goal of this course is to explore the application of marketing and communication techniques in student-owned, or managed, entrepreneurial ventures, as well as collaborating with community entrepreneurs, to develop effective marketing and communication campaigns. This course practices and develops application based skills using current marketing and communication methods and platforms. Student will create and communicate a compelling vision of their entrepreneurial venture through the use of digital and traditional marketing platforms. Entrepreneurs must be able to effectively communicate their venture to a wide variety of audiences through a wide array of platforms. Through intensive classroom work, role playing, and real-world applications, students will explore and participate in sales, marketing and promotional activities as they relate to communicating entrepreneurial goals.

Prerequisites: ENT115

Course Designation/Attribute: POP

Anticipated Terms Offered: Offered in the spring