2019-2020 Academic Catalog 
    
    Apr 16, 2024  
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2019-2020 Academic Catalog [ARCHIVED CATALOG]

MGMT 234 - Consumer Behavior

Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.

Prerequisites: MGMT 230 ; juniors and seniors only.

Anticipated Terms Offered: Offered periodically
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