2019-2020 Academic Catalog 
    
    Apr 20, 2024  
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2019-2020 Academic Catalog [ARCHIVED CATALOG]

MPA 3380 - Strategic Marketing for Nonprofit Organizations

Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies.  Topics cover end to end strategic marketing planning including contemporary philanthropy and program evaluation.

Anticipated Terms Offered: varied
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