2019-2020 Academic Catalog 
    
    Apr 18, 2024  
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2019-2020 Academic Catalog [ARCHIVED CATALOG]

MSPC 3450 - Global Marketing and Advertising

This course explores the challenges and opportunities facing businesses in the new global economy. Areas of focus include cultural, political, economic and social system similarities and differences across the globe; the financial environment of international marketing; exporting and entry strategies.

Anticipated Terms Offered: varied
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