2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

MSPC 3050 - Social Media and Marketing Communication


Social media has rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media has directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media is effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.

Anticipated Terms Offered: Varied