2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

MKT 5507 - Social Media/E-Commerce


This course teaches the fundamental concepts and elements of using the internet and social media to build brands, serve customers and enable e-Commerce for product and service based markets. The most current aspects of using the internet as both a method of business communication and a source of product/service commerce will be reviewed in the context of business marketing strategy and application. The role of Social Media as a powerful tool to build brand awareness and loyalty will also be reviewed.

Open to PCG students only.

Anticipated Terms Offered: Varies