2019-2020 Academic Catalog 
    
    May 01, 2024  
HELP
2019-2020 Academic Catalog [ARCHIVED CATALOG]

MGMT 238 - Digital Marketing

This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class.  

Prerequisites:  MGMT 230  ;juniors and seniors only

Anticipated Terms Offered: Periodically
Catalog Navigation
  Catalog Home
  Academic Calendar
  About Clark
  Accreditation
  Tuition and Financial Aid
  Admissions Requirements
  Departments and Offices
  Programs of Study
  Courses
  Undergraduate Academics and Special Programs
  Graduate Academics and Information
  Academic Policies
  Student Resources
  Facilities
  President, Leadership, and The Board of Trustees