2019-2020 Academic Catalog 
    
    Jun 30, 2022  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

ENT 212 - Marketing to You


This course will familiarize students with strategies and practices in the ever-changing field of marketing to young consumers from middle school to graduate school.  Some of the best known brands are laser focused on resonating and relating to this young generation. This generation influences around a quarter of all purchases in the US.  This course will utilize lectures and spirited discussions, guest lectures, group and individual presentations to the class.

Anticipated Terms Offered: Module A in spring