2020-2021 Academic Catalog 
    
    Nov 21, 2024  
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2020-2021 Academic Catalog [ARCHIVED CATALOG]

MKT 5495 - Digital Marketing Analytics

This course will cover the what, why, and how of major digital marketing approaches, including search engine optimization, search and display ads, social media, and online listening/monitoring. The course will also cover the key performance indicators and basic tools used to evaluate the effectiveness of online marketing campaigns, including Google Analytics and online experiments. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives. The course is designed to get students to think like a digital marketing professional, and to give students experience with industry-relevant hands-on assignments and exercises.

Prerequisites: MKT 4400  or STAT 4450  

Anticipated Terms Offered: Annually
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