ENT 202 - Entrepreneurial Marketing and Communications

The goal of this course is to explore the application of marketing and communication techniques in student-owned, or managed, entrepreneurial ventures, as well as collaborating with community entrepreneurs, to develop effective marketing and communication campaigns. This course practices and develops application based skills using current marketing and communication methods and platforms. Student will create and communicate a compelling vision of their entrepreneurial venture through the use of digital and traditional marketing platforms. Entrepreneurs must be able to effectively communicate their venture to a wide variety of audiences through a wide array of platforms. 

Prerequisites: ENT 115  or MGMT 100  

Course Designation/Attribute: POP

Anticipated Terms Offered: Offered in the spring