2023-2024 Academic Catalog 
    
    May 18, 2025  
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

MKT 234 - Consumer Behavior

Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.

Prerequisites: MKT 230  

Anticipated Terms Offered: Offered periodically
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