2023-2024 Academic Catalog

Nov 27, 2024

2023-2024 Academic Catalog [ARCHIVED CATALOG]

MKT 4400 - Marketing Management

The main objective of this course is (1) to introduce students to marketing by providing key marketing terms, fundamental concepts, and principles and (2) to enable students to understand and analyze real marketing issues and problems. The content will focus on the analysis of marketing activities in consumer, reseller, industrial, government, and service markets. In addition, after you complete this course, you will be more knowledgeable about particular companies/organizations as well as the importance of marketing to organizations and other business functions. This course will make you a better consumer by helping you better understand marketing theories, strategies, and tactics. Likewise, this course will make you a better employee for the organizations you are employed by throughout your career. When completed, this course will help you understand how marketing concepts and tools can help any organization be more successful. You will be able to make better purchase decisions (or at least more knowledgeable ones) for you and your family. Lastly, you will better understand how information technology is impacting the field of marketing. Surveys the role of marketing in business and society. Topics include the marketing environment, marketing research and information systems, consumer behavior, the organizational consumer, products, pricing, distribution, promotion, international service and nonprofit marketing. Topics: SWOT, consumer behavior, segmentation, targeting, positioning, competitive strategy, strategic planning, forecasting, product development, pricing, promotion, and distribution.

Prerequisites: STAT 4300 OR STAT 4450

Corequisites: STAT 4300 OR STAT 4450

Anticipated Terms Offered: Fall and Spring semesters