2023-2024 Academic Catalog 
    
    Dec 07, 2025  
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

MSC 3130 - Principles of Marketing

This course provides practical and theoretical instruction to public sector professionals who are involved in the marketing efforts of their organizations. The central focus is on developing marketing plans. Topics include: strategic and tactical market planning; market segmentation; target marketing and positioning; social, legal, and competitive issues; managing products and services; developing new products and services; creative techniques; managing costs and pricing; and distribution and delivery of products and services.

Formerly MSPC 3130

Anticipated Terms Offered: varied
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