2023-2024 Academic Catalog 
    
    Dec 22, 2024  
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

ENT 212 - Marketing to You

This course will familiarize students with strategies and practices in the ever-changing field of marketing to young consumers from middle school to graduate school.  Some of the best known brands are laser focused on resonating and relating to this young generation. This generation influences around a quarter of all purchases in the US.  This course will utilize lectures and spirited discussions, guest lectures, group and individual presentations to the class. This course also applies as a marketing track/major elective.

This course, in combination with ENT211 Creating a Movement, can be applied as an elective credit for the Marketing major and the ENT minor.

Unit 0.5

May be repeated twice for credit (max of 1.5 units)

 

Anticipated Terms Offered: Module A in spring
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