2023-2024 Academic Catalog 
    
    Dec 22, 2024  
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

ENT 211 - Creating a Movement

Successful implementation of change, whether it is entrepreneurship (as in the adoption of a new product or service), or social innovation (people coming together to make a positive impact) involves having people join and support you towards a common goal, or movement. This course is designed to develop your understanding of the decision-making process involved when people decide to buy a product or join a movement. This problem-based course allows you, the student, to bridge the theory/practice divide by developing real solutions, which are tested using the following tools; empathy mapping, customer adopting behavior, and interview guide. 

This course, in combination with ENT211 Marketing to You, can be used as an elective for the Marketing major and ENT minor.

Unit 0.5

Anticipated Terms Offered: fall
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