2024-2025 Academic Catalog

Nov 18, 2024

2024-2025 Academic Catalog

MKT 238 - Digital Marketing

This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class.

*This class was formerly MGMT238.

Prerequisites: MKT 230

Anticipated Terms Offered: Annually