2025-2026 Academic Catalog 
    
    Jun 27, 2025  
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2025-2026 Academic Catalog

MSIT 3202 - Digital Product Marketing and Data-Driven Decision Making

In this course, students examine the intersection of marketing strategies and data analytics to drive the success of digital products in the modern marketplace. Through a blend of theoretical concepts and hands-on exercises, students explore effective digital marketing techniques tailored to the unique needs of digital products. They learn to leverage various digital channels, such as social media, email marketing, and search engine optimization, to reach target audiences and drive user engagement. Additionally, students gain proficiency in data-driven decision-making, utilizing analytics tools and methodologies to gather insights, measure performance, and optimize marketing campaigns. The course also covers advanced topics such as AB testing and using market data in product iterations, empowering students to refine and improve digital products based on real-time feedback and market trends. By integrating marketing principles with data analysis and iterative testing, students develop strategies to effectively promote digital products, maximize return on investment, and drive business growth in today’s competitive digital landscape.

Prerequisites: MSIT 3000 - IT Foundations  

Corequisites: MSIT 3000 - IT Foundations  

Anticipated Terms Offered: Bi-Annually
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