2012-2013 Academic Catalog 
    
    Nov 23, 2024  
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2012-2013 Academic Catalog [ARCHIVED CATALOG]

MKT 5482 - International Marketing

This course examines the problems that firms encounter as they enter international markets. The text and readings explore marketing problems facing joint venture and multinational firms, as well as the exporter and licensor. A range of marketing activities is covered in the context of international operations, including marketing research, product policy, pricing, distribution, promotion, planning, organization and control.

Prerequisites: MKT 4400  or MKT 4402 .
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