2013-2014 Academic Catalog 
    
    May 02, 2024  
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2013-2014 Academic Catalog [ARCHIVED CATALOG]

ENT 202 - Entrepreneurial Communication and Influence

The goal of this course is to explore the role of persuasion and influence (rhetoric) as practiced in early stage entrepreneurial organizations, both in for-profit and non-profit organizations. Creating and communicating a compelling vision is arguably a critical life skill. Entrepreneurs must be able to effectively communicate their vision to a wide variety of audiences. Moreover, in today’s marketplace, entrepreneurs must be prepared to communicate in persuasive ways on a global scale. Through intensive classroom work, role playing, and real-world applications, students will explore and participate in transactional, relational, solution, and value-added persuasion.

Anticipated Terms Offered: Offered every semester
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