2019-2020 Academic Catalog 
    Mar 04, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

Marketing, MSMK

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The M.S. in Marketing is perfect for the aspiring marketing leader. A fit with nearly any undergraduate degree, the MSMKT will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.  


Graduate Program

The M.S. in Marketing is a 10 unit degree program that can be completed in just one academic year, or extended to a second academic year if a student chooses. 

The program requires 6 core courses and 4 units of electives. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.


Graduate Program Requirements

The following 6 units of core courses are required for the MS in Marketing program.

MKT 4400  Marketing Management

STAT 4300  Data Driven Decision Making

MKT 5486  Branding Strategies

MKT 5495  Digital Marketing Analytics

MKT 5401  Marketing Research

MKT 5488  Digital and Social Media Marketing



The M.S. in Marketing also requires 4 units of elective coursework. Students choose from the following elective options:

ACCT 4100  Foundations of Accounting

MGMT 4302  Organizational Leadership

MGMT 5543  Project Management

MGMT 5615  Corporate Social Responsibility

MKT 5407  Services Marketing

MKT 5487  Sustainability Marketing

MKT 5490  Marketing Consulting Project

MKT 5900  Special Topics in Marketing

Program Faculty

Program Faculty

Mary-Ellen Boyle, Ph.D.
Keith Coulter, Ph.D.
John Dobson, Ph.D.
Priscilla Elsass, Ph.D.
Donna Gallo, Ph.D.
Laura Graves, Ph.D.
Thomas Murphy, M.B.A.
Steve Ng, M.B.A.
Will O’Brien, J.D., M.B.A.
Sitikantha Parida, Ph.D.
Inshik Seol, Ph.D.
Richard Spurgin, Ph.D.
Zhenyang Tang, Ph.D.
Zhihong Wang, Ph.D.
Da Wu, Ph.D.
Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.


For a full list of GSOM faculty, including visiting and adjunct faculty, please see the faculty page on GSOM’s website.

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