2019-2020 Academic Catalog 
    Mar 29, 2023  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

Marketing Analytics, MSMKA

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The M.S. in Marketing Analytics is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the tools to collect, evaluate, and interpret marketing data, as well as how to effectively share results.


Graduate Program

Graduate Program Requirements

The M.S. in Marketing Analytics requires 10 units of coursework.


Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.

The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if a student chooses.


The following 7 units of core courses are required for the MS in Marketing Analytics program.


MKT 4400  Marketing Management (Fall)

MIS 4500  Management Information Systems (Fall)

MIS 4550  Analytics Programming (Fall)

STAT 4450  Foundations of Analytics (Fall)

MKT 5401  Marketing Research (Spring)

MKT 5488  Digital and Social Media Marketing (Spring)

MKT 5495  Digital Marketing Analytics (Spring)


The M.S. in Marketing Analytics also requires 3 units of elective coursework. Students choose from the following elective options:

ACCT 4100   Foundations of Accounting

MGMT 5543   Project Management

MIS 5501  Database Management

MIS 5573   Business Intelligence

MKT 5407   Services Marketing

MKT 5486   Branding Strategies

MKT 5487   Sustainability Marketing

MKT 5490   Marketing Consulting Project

MKT 5900   Special Topics in Marketing

Program Faculty

Program Faculty

Mary-Ellen Boyle, Ph.D.
Keith Coulter, Ph.D.
John Dobson, Ph.D.
Priscilla Elsass, Ph.D.
Donna Gallo, Ph.D.
Laura Graves, Ph.D.
Thomas Murphy, M.B.A.
Steve Ng, M.B.A.
Will O’Brien, J.D., M.B.A.
Sitikantha Parida, Ph.D.
Inshik Seol, Ph.D.
Richard Spurgin, Ph.D.
Zhenyang Tang, Ph.D.
Zhihong Wang, Ph.D.
Da Wu, Ph.D.
Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.


For a full list of GSOM faculty, including visiting and adjunct faculty, please see the faculty page on GSOM’s website.

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