2022-2023 Academic Catalog 
    Jun 18, 2024  
2022-2023 Academic Catalog [ARCHIVED CATALOG]

Marketing, BA/MSMK

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Departmental Eligibility Requirements

The accelerated Bachelor of Arts/Master of Science in Marketing program is open to students in all majors. 

Two prerequisite courses are required. Prospective MSMK students must complete MKT 230   AND QBUS 110  or ECON 160  or PSYC 105   with a grade of B+ or higher by the end of the second semester of their junior year.

A minimum cumulative sophomore/junior year GPA of a 3.6 will be required for eligibility in the BA/MSMK program. A senior year cumulative GPA of a 3.6, including both undergraduate and graduate courses, will be required to remain eligible for the 5th year.

For ALL SOM Accelerated Degree Applicants

As part of the application process, all applicants to the accelerated degree program must meet with both the SOM Assistant Dean, Laura Burgess, and the Associate Director of the SOM Stevenish Career Management Center, Kelly Kochis, before the accelerated degree adviser form will be signed and approved by the School of Management. These meetings need to take place before the accelerated degree application deadline.

Tuition Remission

Students admitted into this program are eligible for up to 50% tuition remission in the 5th year. Tuition remission eligibility will be communicated to students with their admission decision.

Program of Study

The MSMK requires 10 units of graduate coursework. Students will be required to take 2 graduate course units in their senior year, and can choose to take a third. Students must complete MKT 4400  Marketing Management and MKT 5488  Digital and Social Media Marketing during their senior year. Students can also take STAT 4300  in their senior year for a third graduate course.

Students will then complete the remaining 7-8 units of graduate coursework in their 5th year of study. For more information on the MSMK program requirements, please visit the Marketing, MSMK  program page.

5th Year Fall Semester - STAT4300, MKT5486, Elective, Elective

5th Year Spring Semester - MKT5401, MKT5495, Elective, Elective

The BA/MSMK program requires a graduate level internship for all accelerated degree students. This internship must be completed as part of the MSMK program and by the time a student completes the degree requirements. Internships completed at the undergraduate level do not meet this requirement. No academic credit is awarded for the internship.


This program is only eligible for up to a 50% tuition remission rate for a student’s fifth year of study.

Students will pay a one-time program fee of $1,000 in the first semester of graduate study.  Students also pay a $40 activity fee in the fall and spring semesters of their graduate studies, as well as a one-time enrollment fee of $100. 

Students are responsible for paying for housing, food, books, health insurance, and other personal items.

Program Advisor

Students are required to meet with the designated degree adviser prior to applying to the program.

Laura Burgess
Assistant Dean
School of Management

Any students considering applying to the Accelerated Degree Program should read and understand the Accelerated Degree Program Policies and Procedures  .

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