2023-2024 Academic Catalog 
    
    Jun 16, 2024  
2023-2024 Academic Catalog

Marketing, MSMK


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Overview


Covering everything from traditional advertising and PR to digital design and SEO, marketing is a broad field that is constantly evolving in the digital age.  Marketers must understand both the business and marketing/creative side of the workplace.  At Clark University, our M.S. in Marketing program is perfect for the aspiring marketing leader. Learn to understand your audience, analyze trends, and position your business to be competitive and successful.

The program gives students the skills to be both creative and practical by applying innovative marketing strategies in practical ways; providing students the language to understand and speak to both sides while allowing their creative ideas to expand and soar.  A fit with nearly any undergraduate degree, the MSMK will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.

 

Graduate Program


The M.S. in Marketing is a 10 unit degree program.

The program requires 6 core courses and 4 units of electives.

Completion of an internship related to the field of study is also required for the MSMK degree. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.

 

Graduate Program Requirements


Completion of a graduate internship is also required for all full-time students in the program.  However, it may be possible to waive this requirement if students have 3+ years of relevant professional business work experience related to their field of study.  Contact a member of the Stevenish Career Management Center for more information.

 

The following 6 units of core courses are required for the MS in Marketing program.

 

Program Faculty


Program Faculty


Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D. 

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty


Margarete Arndt, D.B.A.

Robert Bradbury, Ph.D.

Dileep Dhavale, Ph.D.

Priscilla Elsass, Ph.D.

Laura Graves, Ph.D.

Edward Ottensmeyer (Dean Emeritus), Ph.D.

 

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.

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