2020-2021 Academic Catalog

Nov 21, 2024

2020-2021 Academic Catalog [ARCHIVED CATALOG]

Marketing, MSMK

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Overview

The M.S. in Marketing is perfect for the aspiring marketing leader. A fit with nearly any undergraduate degree, the MSMKT will provide you with a foundation in business and an in-depth understanding of marketing strategies and research.

Graduate Program

The M.S. in Marketing is a 10 unit degree program that can be completed in just one academic year, or extended to a second academic year if a student chooses.

The program requires 6 core courses and 4 units of electives. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.

Graduate Program Requirements

The following 6 units of core courses are required for the MS in Marketing program.

MKT 4400 Marketing Management

STAT 4300 Data Driven Decision Making

MKT 5486 Branding Strategies

MKT 5495 Digital Marketing Analytics

MKT 5401  Marketing Research & Analysis

MKT 5488 Digital and Social Media Marketing

Electives

The M.S. in Marketing also requires 4 units of elective coursework. Students choose from the following elective options:

ACCT 4101 Foundations of Financial Accounting

MGMT 4302 Organizational Leadership

MGMT 5543 Project Management

MGMT 5615 Corporate Social Responsibility

MKT 5407 Services Marketing

MKT 5487 Sustainability Marketing

MKT 5490 Marketing Consulting Project

MKT 5900 Special Topics in Marketing

Program Faculty

Yue Gue, Ph.D.

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.

For a full list of GSOM faculty, including visiting and adjunct faculty, please see the faculty page on GSOM’s website.