2021-2022 Academic Catalog 
    
    Oct 26, 2021  
2021-2022 Academic Catalog

Communication, MSC


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Master of Science in Communication Overview


The Master of Science in Communication curriculum is designed to enhance communication skills and managerial techniques through courses designed specifically for mid-level communication professionals and recent bachelor degree graduates. Classes are small, fostering discussion and interactivity.

This professional degree is structured to provide skills essential in marketing, public relations, digital media and strategic communications management. While initially designed to accommodate adult working students, with the increased demand for graduate professional degrees today, over half of our current students are attending our graduate programs as full-time students. International students attend our Master of Science Communication degree program from countries around the world.

Our focus on experiential learning integrates communication, writing, marketing and public relations.  With an emphasis on practical application, students learn the leadership and communication skills essential for an immediate competitive advantage in the marketplace.

The fundamental learning themes in our Master of Science in Communication degree program center around strategy and planning, consumer behavior and insights, contents marketing, ethics and technological tools of the trade.  The Master of Science in Communications program provides students with the concepts and frameworks to leverage these highly sought after skills into a distinct advantage in the workplace. 

The School of Professional Studies offers Prior Learning Credit for up to two graduate level courses.  The Prior Learning Credit is awarded for both demonstrated learning and experience.  The Prior Learning Credit is offered to adult learners with three (3) or more years of work experience. Burden of proof for Prior Learning Credit is the responsibility of the student.  The Prior Learning Credit can be applied to a core or elective degree requirement.  Admitted SPS Grad Students eligible for Prior Learning Credit must work with their academic advisor from evaluation through final approval.  There is a minimum fee associated with each Prior Learning Credit.

Course of Study


The Master of Science in Communication requires five foundation courses and five electives. Students with less than three years’ professional work experience are strongly encouraged to take MSPC 3940 - Internship , as one of their electives.

Required Core Courses:

Electives


We offer many electives in the MSC program focused on the communication, marketing and public relations skills that are in high demand in the marketplace (Any MPA elective can be substituted for an MSC elective).

List of Concentrations


Students need to work with the MSC Program Director when choosing a concentration (concentrations are optional).  Graduate students are permitted to select courses offered in all School of Professional Studies graduate degree programs.  Students may also petition to take gradualte courses offered by other departements at Clark University.  Such petitions are decided on a case-by-case basis, and students should consult with the MSC Program Director regarding all such requests.

**Special Topic and other relative courses must be approved by your MSC academic advisor to fulfill concentration requirements.

Digital Literacy


Students undertaking this concentration will be uniquely poised as thought leaders in digital literacy and ethics within digital contexts, an area of expertise that is applicable across varied industries and sectors and is growing in demand as digital channels dominate daily life. This concentration will help MSC graduate students enter forward-thinking organizations as digital ethicists, digital strategists, and other pivotal positions shaping business practices and outcomes that support a triple bottom line prioritizing people, profit, and the planet via a healthy digital society.  

The 4 courses for this concentration are:

MSPC 3222 - Digital Citizenship  

MSPC 3223 - Ethics in the Digital World  

MSPC 3224 - Socio-Digital Engineering  

MSPC 3225 - The Information Society  

Public Relations


A concentration in Public Relations prepares MSC graduate students with the actionable skills and strategies needed to lead all aspects of strategic communications in today’s global marketplace. With a focus on storytelling, branding and managing internal and external stakeholders whether it is a new innovation or managing a crisis, this concentration equips graduate students with the necessary skills and tools to make a positive impact as they enter the workplace.

Select a minimum of 4 courses:

MSPC 3114 - Crisis Communication  

MSPC 3217 - PR in the Digital Age  

MSPC 3218 - Brand Journalism  

MSPC 3220 - Communication Practicum  

MSPC 3226 - The Art of Stakeholder Management  

 

Learning Outcomes


The Master of Science in Communication offers students the opportunity to develop proficiency in written, oral, visual, and new media communication, learning to manage teams and to work in groups. A graduate of this program acquires the skills not just to promote an organization’s messages, ideas, and services, but also to advance to a leadership position and transform an organization.  Expertise in communication is essential to build a successful career in marketing, human resources, public relations, advertising, consulting, or any other chosen field. As students move through the curriculum, they are introduced to leadership styles, take on leadership roles in project development, and develop strategies for dealing with conflict. Through a combination of group and individual projects, students are encouraged to develop expertise in their area of interest.  This program offers students the opportunity to develop operational competencies in 5 foundations.

  1. Organizational Systems:  MSPC 3313 - Multi Channel Communications  
  2. Ethics and Corporate Social Responsibility:  MSPC 3211 - Leading Responsibly  
  3. Workplace Dynamics, Communication, and Career Management -  MSPC 3213 - Strategic Marketing Tools and Applications   
  4. Applied Research -  MSPC 3900 - Research and Marketing Analytics  
  5. Theoretical Grounding -  MSPC 3212 - Marketing and Communication Strategies  

More detailed information about the Core Competencies and Learning Outcomes can be found on the MSC Webpage.

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