2023-2024 Academic Catalog 
    
    Oct 05, 2024  
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Sports and Esports Administration, MSSEA


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Master of Science in Sports and Esports Administration Overview


The sports industry has evolved into a multi-billion-dollar global enterprise and, thus, created a need for qualified and competent individuals to fill a variety of leadership and administration.

In 2020, the videogame industry had a banner year, with revenue larger than those for the Movie, Music, NFL, MLB, NBA and NHL industries combined. Video games play a large role in how consumers spend their entertainment dollars and hours. Beyond buying and playing games, consumers are increasingly spending time and money watching other people play.  This has given rise to a brand-new form of entertainment: Esports.

Esports is different from other sports but in many ways they are similar as both need people to address challenges in the sports business: administration, promotion, marketing, ticket sales, sponsorships and event management.  The differences lie in the level of game and technology familiarity and a different view of how business relationships are structured due to game-specific leagues.

The Master of Science in Sports and Esports Administration at Clark University will provide students the skills and experiences to be competitive candidates in sports and Esports administration, e.g., sports marketing, sports communications, event management, sports finance, athletics administration, and coaching.  

Master of Science in Sports and Esports Administration Requirements


The Master of Science in Sports and Esports Administration (MSSEA) is comprised of 10 one-unit (four credit) courses. Eight courses are considered core to the Program and students complete two elective courses.

Required Courses:

*These two foundational courses must be taken in the beginning of the program

 

Electives:

Learning Outcomes


Upon completion of the Master of Science in Sports and Esports Administration program (MSSEA), students will be prepared to:

  • Effectively apply administration strategies necessary to succeed in sports adminstration
  • Demonstrate ethical decision-making and apply critical thinking and analytical skills to effectively address issues facing sport managers
  • Formulate budgets and make fiscally responsible decisions in the business of sport and Esports
  • Develop, communicate, implement and execute a sporting event or Esports event in person and in a virtual setting
  • Work in a variety of positions in the sports industry including Esports, sports marketing, sports communications, event management, athletics administration, and coaching

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