Sports and Esports Administration, MSSEA

Master of Science in Sports and Esports Administration Overview

The sports industry has evolved into a multi-billion-dollar global enterprise and, thus, created a need for qualified and competent individuals to fill a variety of leadership and administration.

In 2020, the videogame industry had a banner year, with revenue larger than those for the Movie, Music, NFL, MLB, NBA and NHL industries combined. Video games play a large role in how consumers spend their entertainment dollars and hours. Beyond buying and playing games, consumers are increasingly spending time and money watching other people play.  This has given rise to a brand-new form of entertainment: Esports.

Esports is different from other sports but in many ways they are similar as both need people to address challenges in the sports business: administration, promotion, marketing, ticket sales, sponsorships and event management.  The differences lie in the level of game and technology familiarity and a different view of how business relationships are structured due to game-specific leagues.

The Master of Science in Sports and Esports Administration at Clark University will provide students the skills and experiences to be competitive candidates in sports and Esports administration, e.g., sports marketing, sports communications, event management, sports finance, athletics administration, and coaching.  

Master of Science in Sports and Esports Administration Requirements

The Master of Science in Sports and Esports Administration (MSSEA) is comprised of 10 one-unit (four credit) courses. Eight courses are considered core to the Program and students complete two elective courses.

Required Courses:

• MSEA 3000 Introduction to the Sports Industry  *
• MSEA 3010 The Business of Esports  *
• MSEA 3100 Sports Facilities & Event Administration  
• MSEA 3110 Sports Ticketing and Sales  
• MSEA 3120 Sports Sponsorship  
• MSEA 3130 Sports Finance  
• MSEA 3140 Legal Issues in Sports  
• MSEA 3999 Capstone  

*These two foundational courses must be taken in the beginning of the program

Electives:

• MSEA 3200 Sports Public Relations  
• MSEA 3210 Sports Leadership  
• MSEA 3440 Special Topics  
• MSEA 3940 Sports Industry Internship/Field Experience  
• MSEA 3950 Independent Study  (To be approved by advisor)
• Open Elective Course (any graduate course for which students qualify)

Learning Outcomes

Upon completion of the Master of Science in Sports and Esports Administration program (MSSEA), students will be prepared to:

• Effectively apply administration strategies necessary to succeed in sports adminstration
• Demonstrate ethical decision-making and apply critical thinking and analytical skills to effectively address issues facing sport managers
• Formulate budgets and make fiscally responsible decisions in the business of sport and Esports
• Develop, communicate, implement and execute a sporting event or Esports event in person and in a virtual setting
• Work in a variety of positions in the sports industry including Esports, sports marketing, sports communications, event management, athletics administration, and coaching